SKADE X Seafood from Norway

We are excited to announce a new partnership!

SKADE are thrilled to announce a joint marketing campaign with Kvarøy Arctic and the Norwegian Seafood Council as they seek to increase the exposure of Norwegian salmon towards “hard-to-reach” consumer segments in the gaming and esports scene. The campaign will promote the marketing activities for Kvarøy Arctic in the esports space and Norwegian seafood products in general through the “Seafood from Norway” trademark. SKADE will give the “Seafood from Norway” trademark an authentic entry to the esports sphere and continue promoting the finest salmon in the world, from the Norwegian arctic coast with Kvarøy in front.

Having Kvarøy Arctic and the Norwegian Seafood Council on board with us in our esports journey is an amazing milestone for us. This move shows that non-endemic companies such as our partners from the Seafood industry can find value in access and exposure towards gamers and esports fans.” – Morten Skaland, CEO at SKADE.

“Our brand-new partnership with the Norwegian Seafood Council manifests the relevance of esports as a major marketing channel for all industries, not just endemic ones. We are grateful for the opportunity of working with such a respected Norwegian institution and we’re looking forward to our journey together, which we truly believe will be highly beneficial for all parties involved”Cornelius Hjort, CMO at SKADE

“We are very happy to have this opportunity to cooperate with Kvarøy Arctic and SKADE to promote Norwegian seafood under the “Seafood from Norway” brand to “hard-to-reach” consumers, by providing co-financing through our Joint Marketing Program.” – Jan Aleksander Enoksen, Joint Marketing Manager at the Norwegian Seafood Council